Wednesday, June 3, 2009

Manchester United to announce £80 million sponsorship deal with Aon

Manchester United are expected to announce the biggest shirt sponsorship deal in football history in the next few hours after agreeing an £80million partnership with Aon Corp, the American financial giant.
Current sponsors AIG, the American insurance firm, said in January that it would not be renewing its £14m-per-year contract after it suffered massive losses during the global economic downturn.
United always maintained they were confident of securing an improved deal when their current contract ends in May 2010 and The Wall Street Journal claim the contract with Aon is worth £20m per year over four seasons.
AIG will continue to have its name on the club's shirts next season, before the Chicago-based financial services company take over the sponsorship in June 2010.
A number of companies had been linked with the United shirt deal, including electronics giants Samsung and Saudi Telecom and Indian firms Sahara and Tata.
However, Aon now appear to have agreed one of the most prestigious advertising deals in sport.
Top shirt sponsorship deals
1. Bayern Munich (T-Home) £17.03m per year
2. Real Madrid (Bwin) £12.78m
3. Chelsea (Samsung Mobile) £10.73m
4=. Schalke '04 (Gazprom) £10.22m
AC Milan (Bwin) £10.22m
Source: The times

No comments:

Post a Comment

search the web

http://sportsdesks.blogspots.com" id="cse-search-box">